Jason Lewis strips off to advertise Aero Bubbles for the UK

Starting this week in the UK, a new advertising campaign on TV features Sex and the City and Brother and Sisters star Jason dressed in little more than a small white towel.

In the advert, Lewis steps out of the shower of his beautiful penthouse apartment and proceeds to give a seductive explanation of the reason for the bubbles in Aero:

"37 degrees Celsius,otherwise known as body temperature...is when the little bubbles in new Aero Bubbles dissolve and the chocolate melts even faster in your mouth. That, ladies, makes the pleasure even more intense…"

Philip Davies, Nestle Rowntree brand manager for Aero, said: "The campaign is very eye-catching and is sure to stimulate lots of discussion among our target audience. The campaign creative has tested incredibly well among our target audience of 18- to 30-year-old women and geared towards stimulating a reappraisal of the brand"

I don't know if they're really just targeting the ladies with this advert. It'll sure catch the eye of many a gay guy, or even a sexually confused Maxim reader too!