New Acqua di Gio advert with Lars Burmeister

Larry Scott has been replaced as the face of Armani's Acqua di Gio, with younger model Lars Burmeister. The new advert is above and you can compare it with the classic original with Larry Scott below.

This is still my favourite scent. I've flirted with others, namely Paul Smith's London and Bulgari's Acqua, but I keep coming back to Acqua di Gio. Call me old fashioned but I love the freshness of this scent.

Some more photographs of original Acqua di Gio model Larry Scott

After I posted a picture of Larry Scott the other week, I was informed by Brenton at Aussielicious that Larry has just been replaced with younger model Lars Burmeister for the relaunch of the Armani's Acqua di Gio for it's 10th anniversary!

Lars is certainly a looker, but it's disappointing to see a male model being replaced with a younger version. It's getting to be like the female fashion industry where they're all anorexic 16 year olds..

Anyway, here are a couple more images of Larry to remind you of how beautiful he is. I don't think he needs replacing, do you?

Acqua di Gio model Larry Scott

Seen this ad? It's for my favourite cologne, Armani's Acqua di Gio. The handsome model is american Larry Scott. You may not know his name, but his Acqua di Gio ad for Giorgio Armani remains up to this date one of the most influential ads for designer fragrance. It's been years since the ad first came out featuring Larry's sexy deep look in 1997 but it's still being used today.

Larry was away from modeling for a few years years. He returned in 2001 and has since featured in the Saks Fifth Avenue compaign in Vanity Fair, shot Nine West with Anne Menke, Carmen Cass and his Armani, Aqua Di Gio is back in even higher rotation. This guy has such a classic look.